Atlantic Union Bank

When Union Bank & Trust merged with other regional banks in 2019, it was the perfect scenario for a rebrand. This new brand represents an evolution – holding on to visual elements of the original brand while giving a fresh, bold new voice that expresses simplicity and directness. As a creative director on the agency-of-record team both before and after the rebrand, I worked all manner of creative, including branding, print, digital, social, outdoor, environmental, and TV.